As a kid, I was always excited about crafts. By age 13, I started making crafts for others, earning some pocket money. This continued until I was 15, when I needed a bag my mother couldn't afford. So, I made my own handbag from waste fabrics at home.
At first, I was hesitant to use it in public. But when people started asking where I bought it, I realized it was a success. I named my business "Enireivax," and my journey of making customized bags began, using either fabrics I collected or those provided by customers. I continued this until 2013, learning a lot about making bags, interacting with people, and discovering my natural talents and areas for improvement.
In 2014, I renamed my business "Edalla" and opened a Facebook page. I started sourcing fabrics from Pondicherry and Chennai, gaining more recognition and repeat customers. More than the money and learning, it helped my family understand my career path after pursuing a degree in design.
For almost four years after high school, I prepared for NID. In 2018, I got into NID for an M.Des in Lifestyle Accessory Design. To focus on my education, I paused Edalla. During my time at NID, I delved into traditional crafts and became fascinated by them. In 2020, while searching for a graduation project, I met a weaver who had to flee his home due to government restrictions on chemical dyes. This sparked my interest in natural dyes.
Initially, I experimented by boiling anything to extract colors. Realizing the need for proper guidance, I took classes from experienced individuals and continued experimenting with natural dyes. I also took up internships and jobs that involve working with traditional crafts and natural dyes.
After working for three years, I missed Edalla. Realizing that running a business is different from being an employee, I quit my full-time job to restart Edalla. This time, I aimed to make Edalla an affordable option for eco-friendly lifestyle products. While our prices may not be as low as fast fashion brands, they are significantly lower compared to typical eco-friendly products, making sustainability more accessible.